How We Started: Earth-Friendly Products
We picked a towel as our first product: we all use them; we love beautiful ones; we want them to last through our toughest adventures.
Unfortunately, most of the towels made from microfiber or recycled water bottles shed a lot of plastic back into the world.
So we searched for a better way. After extensive research on production/manufacturing and testing how our towels hold up in the wild, we sourced materials that are plastic-free, grown with less water and made by adults. The result is that we created the most luxurious, super absorbent light-weight beach towel on the planet.
Our entire organization is not only committed to being waste free, carbon negative and single-use plastic free, but we think it's a good idea to push others to do so as well.